Regular hair colours are meant to be applied only on your crown and are unsafe to be used on face. Beardo Beard Color has been specially formulated to be applied on facial hair. It is safe as it is ammonia-free and doesnt have harsh chemicals that stain or damage the skin. It has a smooth texture and non-drip formula that works in just 10 minutes to give 100 % grey coverage. What's more, it also lasts long. So, let's go back to natural black with the Beardo Beard Color For Men in the shade Natural Black.